The whole brief is one form
Name, industry, service area, contact details and an answer to what the site is supposed to do. Ten minutes of filling in fields — that is the owner's entire part in building the site.
Sitario — a company website built without a single meeting.
My own product: a system that takes an order through a form, builds the site, registers the domain, publishes it and keeps running it — blog, statistics, ads — in one place. Below: why it exists at all and where it kept breaking.
- 31 min
- fastest site preview from order to screen
- 0
- meetings, calls and briefs on the client's side
- 19
- recurring jobs running the sites after launch
- 149 zł
- per year of upkeep, not per month
Problem
For a small business, a website costs time above all.
The owner of a repair shop or a salon does not put off the website because they lack money for it. They put it off because they know how many hours the back-and-forth takes, and those hours would come out of the work that pays the bills. Time comes first, price second.
- 01
The owner's time is the most expensive part
A brief, a meeting, mockup feedback, revisions, photo selection, then waiting. For a one-person business every one of those hours is an hour taken away from the work that actually earns money.
- 02
The pieces come from different vendors
The domain at a registrar, hosting somewhere else, copy from a copywriter, ads at an agency, statistics in a fourth panel. Four invoices and four places where something can grind to a halt.
- 03
After launch the site is left on its own
The contractor finishes the job and disappears. The site sits unchanged for three years, because the owner has no time to touch it and every change means finding someone first.
- 04
A site builder shifts the work onto the client
A do-it-yourself tool solves the vendor's problem, not the customer's. Rather than paying once, the owner becomes a part-time webmaster and never quite finishes the job.
Solution
Take everything off the owner's plate except one decision.
What remains is filling in the form and clicking "publish". The rest — research, copy, design, domain, certificate, email, publishing and day-to-day running — happens on the other side.
The domain is bought in the same step
The search box checks availability live and suggests variants. Registration, DNS, the certificate and email are handled automatically — the owner never opens an account at a registrar.
Content written from what they provided
The system researches the industry, picks colors, designs icons and arranges sections around the goal marked in the form. No two Sitario sites look the same.
After launch the site keeps working
Blog articles, speed measurements, search-visibility recommendations, reviews pulled from the Google Business Profile, an ad campaign with weekly keyword tuning. All in one panel.
From the panel
What it looks like from the inside.
Four screens from the live panel. The first is the only place that needs the owner's attention — the other three show what happens without them.
Quality
Fast, at a sensible price, with a score to back it up.
This is where solutions like this usually fall apart: if it takes an hour to build and costs a fraction of an agency's fee, surely it must be shoddy. That is why every published site goes through Google's speed measurement and the score lands in the owner's panel.
What was hard
Where it could have fallen over.
- Moving to the client's own domain without the client Registering the address, DNS records, issuing the certificate, publishing to servers spread around the world, Search Console verification and hooking up analytics — six things, each able to fail in its own way. The whole chain had to close itself out and retry on its own, because there is nobody on the other side to unblock it.
- Content that does not sound generated A model given nothing but 'write a website for a plumber' returns text you can spot from a mile away. Only industry research, a concrete goal for the site and hard editorial rules produce something the owner is willing to put their name on.
- Cost calculated before the sale, not after At 249 zł upfront and 149 zł per year, every model call, domain registration and transfer has to fit within an amount calculated in advance. Hence the character pools, limits and the balance visible in the panel — otherwise the bill would eat the margin by the third customer.
- Nineteen jobs that run unsupervised Publishing articles, measuring speed, recommendations, ad sync, domain renewals, backups, watching expiry dates. Plus a separate process that watches the others and restarts any that stop working. A zero-contact product means nobody will notice an outage for me.
What this means for you
A hands-off product is a different breed of project.
An application where the user completes the whole journey without human contact needs more than a nice panel: every step has to be able to retry, report a failure and calculate its own cost before anyone pays. With Sitario I wired all of that together and have kept it running since launch.
If you have a process you run today over email and phone that could run on its own — tell me what it looks like. I will tell you what can be automated and what is better left to a person.
Related services
What I do beyond my own products.
Sitario is a web application wired together with automations and an AI deployment. Below is the rest of what I build for companies, with starting prices.
- Websites A company website, landing page or blog — built for the one job that matters: bringing in inquiries. from 1,500 zł
- Online stores A catalog, a search box that understands your industry, and a cart that leads to payment in a few steps. from 4,999 zł
- Mobile apps A phone app connected to the same backend as your website: customers sign in to one account in both places. from 30,000 zł
- Automation and integrations The things you do by hand every Monday can usually be done once and forgotten. from 3,000 zł
- AI implementation AI wired into your company's daily work, with the cost known down to the penny. from 5,000 zł
- Infrastructure and maintenance Care for what already runs: a store, an application, or a site inherited from another developer. from 150 zł / mo.
Let's talk
Have a process that could run without you?
Describe what it looks like today and where it jams most often. I will tell you what can be automated, roughly what the upkeep would cost, and where to start.