Karol Leszczyński Build & Develop PL

Toruńsolosince 2009

I build and run digital projects, until they start pulling their weight.

I run online products that reach hundreds of thousands of people. I'd be glad to do the same for your business — from design, through code, to servers and upkeep.

7
products up and running
10
release channels
17
years of writing and code

How I work

From idea to launch.

  • The whole stack, one head

    Backend, frontend, database, queues, payments, email, DNS, servers. I do all of it myself, so the context stays in one place and the project keeps moving without waiting on anyone.

  • To customers and into the stores

    A project ends with customers won and traffic growing, and along the way a listing in Google Play, the Chrome Web Store or the Zapier directory — together with the reviews, terms and privacy policies those platforms check.

  • Care after launch

    Many of my products and sites have been running for years and still get new features. Maintenance means monitoring, backups, migrations and picking up every request that comes in.

  • The numbers have to add up

    I size the infrastructure to real traffic and the needs of each project. Shared servers for several projects, builds in the background, AI model costs tracked per call.

  • Growth the site can handle

    A busy season, an ad campaign or entering a new city can multiply traffic overnight. The site has to stay just as fast, and every order has to arrive on time. I prepare for that in advance, so a record sales day stays a record sales day.

  • Decisions based on data

    GA4, Search Console, logs and my own dashboards — I check what actually gets clicked and what it costs before I propose the next step.

Products

My digital products.

Each one has real users, its own infrastructure and a history of store releases. The screenshots come from the live sites.

Screenshot of Matury Online Screenshot of Matury Online

Matury Online

2025

A platform that prepares students for the Polish matura exam in eleven subjects.

Exercises, tests and full exam simulations. Essays and open questions are graded by a model against the official CKE criteria in well under a minute, and the English and German listening recordings are generated live. The mobile app is React Native running on the same backend as the web.

  • 11 subjects
  • 16,100+ questions
  • 19 task types
  • Web live
  • Google Play live
Screenshot of Sitario Screenshot of Sitario

Sitario

2025

A company website on subscription — built and run automatically.

The client fills in a form and the system writes the copy, designs the layout and publishes the site on their domain within an hour. Then it keeps it going: blog, analytics, fixes. A separate module launches a Google Ads campaign with no ad account needed — with a click forecast built on Keyword Planner data.

  • Site live in an hour
  • Domain and hosting included
  • Google Ads campaigns
  • Web live
  • Google Play · PWA live
Screenshot of Cytado Screenshot of Cytado

Cytado

2026

Citations with page numbers and links to sources — every one verifiable.

The tool downloads real PDFs, reads the printed page numbers and only then builds the citation and bibliography. When a source doesn't exist, it says so outright. Beyond the app it runs as a browser extension, a Word and Google Docs add-in and a WordPress plugin.

  • Page numbers from print
  • Citations and bibliography
  • Verifiable citations
  • Web live
  • Chrome Web Store live
  • Word · Docs in review
  • WordPress in review
Screenshot of Smart-Copy Screenshot of Smart-Copy

Smart-Copy

2024

Source-based writing: research, outline, sections, artwork.

The text is built in stages: finding and reading sources, an outline for approval, section-by-section writing, artwork for the article at the end. Everything billed from a balance, with a job queue and automatic refunds when a generation fails. One backend serves the panel, the mobile app, a public API and no-code integrations.

  • Public API + webhooks
  • Zapier · n8n · Make
  • Auto-publishing to WordPress
  • Web live
  • Zapier live
  • n8n live
  • WordPress live
  • Google Play in review
  • Make in review
  • Word · Docs coming soon
Screenshot of InkMagnet Screenshot of InkMagnet

InkMagnet

2026

An ebook generator that turns a topic into a finished book.

The topic goes through research, every chapter is written with verifiable sources, and the system designs a cover and delivers a print-quality PDF along with an EPUB. The book's structure grows together with the content — contents, chapters, cover and typesetting form one coherent whole.

  • Print-quality PDF
  • EPUB
  • Cover and typesetting
  • Web live
  • Google Play coming soon
Screenshot of Silniki Elektryczne Screenshot of Silniki Elektryczne

Silniki Elektryczne

2021

An electric motor store and wholesaler — from 0.09 to 285 kW.

A catalog of several thousand items with a search box that understands technical queries like “4kW 1400rpm SEW”. Filters by power, RPM, mounting and price, product pages with photos taken in the warehouse, integration with the seller's inventory system.

  • 2,300+ motors in stock
  • Technical search
  • 24 h dispatch
  • Sklep live
Screenshot of Mekra Screenshot of Mekra

Mekra

2025

Made-to-measure furniture fronts — a store with an order configurator.

The order takes shape step by step: board manufacturer, decor from the catalog, dimensions of every front, frame width (7, 18, 36 or 60 mm), plus glass, mirrors or 45° cuts. Net and gross prices recalculate live from the price list, including the 4 m² logistics minimum. A client who doesn't know the dimensions yet enters just the area and gets an indicative quote.

  • Made-to-measure configurator
  • Live pricing
  • Four frame widths
  • Sklep live

What you get as standard

A whole team in one person.

One website or app usually means five conversations, five invoices and five people pointing you at one another. With me it's one conversation — and everything below is included in the price, because that's the only complete package I hand over.

One person, one scope, one deadline
One contractor responsible for the work of five specialists.
  • Design that looks designed

    Spacing, typography and colors chosen for your company, not picked off a template list. It's the first thing a customer uses to judge whether you're serious.

  • Opens instantly

    The target is 90+ in Google PageSpeed. A site that takes four seconds to load loses half its visitors before they see anything.

  • Light and dark mode

    Your phone switches to dark in the evening — your site does too. A detail nobody orders, and everyone who reads after dark notices.

  • Copy from a professional writer

    I've been writing since 2009, so you get no “Lorem ipsum” and no sentences nobody read. The copy grows together with the layout, because each depends on the other.

  • Fitted to how you work

    If you sell motors, the search box should understand power and RPM. If you run courses, the calendar should know the dates. I fit the tool to your process.

  • Automating the boring parts

    Invoices, emails, publishing, stock sync, reports. Anything you do by hand every Monday can usually be done once and forgotten.

  • Visibility from day one

    SEO built into the site rather than bolted on later: structure, speed, content and data for Google. Plus campaigns you can hold accountable to a concrete number of inquiries.

  • Peace of mind after launch

    Backups, certificates, monitoring and someone who picks up the phone. A site needs looking after to run as well after a year as on handover day.

Traffic and users

People use these products every day.

Data from Google Search Console and Analytics for 48 domains I run: 9 of my own products and 39 client sites (counted in aggregate only). Period: the last 90 days.

  • 21,442 users in 90 days
  • 1.08 M impressions on Google
  • 21,963 clicks from search
  • 32,416 sessions across the sites

Search clicks, month by month

The total across every domain I run. Part of the growth comes from new sites added along the way. The light area in the background shows impressions in search results.

Bar chart of monthly search clicks across all domains, from 2025-08 to 2026-08. The last bar is an incomplete month. 2025-08: 208 clicks, 33,509 impressions Aug 2025-09: 331 clicks, 43,020 impressions Sept 2025-10: 1,527 clicks, 101,359 impressions Oct 2025-11: 2,627 clicks, 172,751 impressions Nov 2025-12: 2,498 clicks, 173,453 impressions Dec 2026-01: 3,131 clicks, 203,636 impressions Jan 2026-02: 3,388 clicks, 235,217 impressions Feb 2026-03: 4,354 clicks, 346,978 impressions Mar 2026-04: 4,438 clicks, 311,835 impressions Apr 2026-05: 4,633 clicks, 347,902 impressions May 2026-06: 5,873 clicks, 316,733 impressions Jun 2026-07: 10,380 clicks, 420,127 impressions Jul 2026-08: 2,706 clicks, 132,414 impressions Aug 208 10,380

clicks from Google impressions month in progress

Read on 13/08/2026 · period 14/05/2026 – 12/08/2026 · client data in aggregate totals only

Scale

These numbers are readings from monitoring.

Everything below comes from my monitoring panel and my AWS account. The numbers refresh with every release of this site, charts included — the days when something broke, too.

  • 99.47% uptime across monitored services
  • 146,446 checks in 27 days
  • 55 monitored domains and apps
  • 5 servers under constant care
  • 11 databases backed up nightly
  • 28 jobs running without me

Uptime day by day

13 of 27 days without a single failed check. Worst day: 97.26% — still better than a typical hosting SLA.

Bar chart of daily uptime, from 96% to 100%. Average 99.47 percent. 100% 99% 98% 17.07: 99.55% 18.07: 100.00% 19.07: 100.00% 20.07: 100.00% 21.07: 100.00% 23.07: 98.67% 24.07: 97.32% 25.07: 99.12% 26.07: 100.00% 27.07: 99.85% 28.07: 99.32% 29.07: 99.69% 30.07: 97.70% 31.07: 99.94% 01.08: 100.00% 02.08: 97.26% 03.08: 100.00% 04.08: 100.00% 05.08: 100.00% 06.08: 100.00% 07.08: 98.95% 08.08: 100.00% 09.08: 98.08% 10.08: 99.87% 11.08: 99.71% 12.08: 99.60% 13.08: 99.94% 17.07 13.08

How fast they respond

87% of responses under 200 ms. Measured over the last seven days, all monitored domains combined.

  • under 100 ms 35.2%
  • 100-200 ms 51.4%
  • 200-400 ms 11.8%
  • 400-1000 ms 0.4%
  • over 1 s 1.1%

What's behind these numbers

  • 55 DNS zones
  • 93 CDN distributions
  • 142 buckets for files and builds
  • 13 application processes
  • 219 incidents closed
  • 3 h average time to close

Read on 13/08/2026 · monitoring running since 17/07/2026

Toolbox

What a typical project looks like under the hood.

The same blueprint powers an education platform, a text generator and a store — the logic changes, the foundation stays. That's why each new launch costs a fraction of the first.

The road here

It started with writing.
Code came when the tools ran out.

  1. since 2009

    Writing

    I start out writing — my own texts first, then for companies, finally proofreading and editing other people's. That's where the habit comes from: content is a first-class part of the product and grows together with it.

  2. 2021

    First store with real sales

    Silniki Elektryczne: a catalog of thousands of items, a search box that understands technical queries, integration with the warehouse and a real sales process. The first project that had to handle orders every single day.

  3. 2024

    My own AI applications

    Smart-Copy.ai and Smart-Edu.ai — full generation processes: research, job queues, billing, a customer panel. That's when infrastructure stopped being an add-on to a website and became the product.

  4. 2025

    Several products at once

    Matury Online, Sitario, another store, publications and textbooks. Everything on shared AWS infrastructure — with CI, monitoring and backups, because hand-tending it all was no longer an option.

  5. 2026

    Beyond the browser

    Cytado and InkMagnet, plus the same products in Google Play, the Chrome Web Store, Word and Google Docs, the Zapier, n8n and Make directories and the WordPress plugin repository — with all the paperwork those stores require.

Karol Leszczyński
Karol Leszczyński · Toruń

Who's behind this

Writing since 2009, coding for over a decade.
One led to the other.

I started with words — first my own, then written for companies, until proofreading and editing other people's came along. When the tools stopped being enough, I started building my own. Today I run 7 products, and every one grew out of the same place: something concrete that bothered me in my daily work.

I work solo, because at this stage one person who holds the whole picture moves faster than a team passing tasks around. If you have an idea, or a working product that stalled before launch, that's exactly the kind of problem I like to solve.

Products
7
Release channels
10
Deployments
19

Contact

Have a product that should reach further than your own website?

I handle the whole path: application, infrastructure, store and directory releases, maintenance. I usually reply the same day — ideally to something concrete, even if it's a single paragraph and the question “can this be done cheaper?”.