Blog
Every post covers one thing I did in a store, an application or on a server: how it works, what broke along the way and what it cost. The numbers come from my own measurements.
AI is taking traffic away from search, but it hands it out under different rules. Data from my 21 domains: assistant referrals grew 18x in half a year, and a site invisible in Google can live mostly off ChatGPT recommendations. With GA4 numbers and takeaways for smaller businesses.
306 visits · 15 conversions · 21 domains
Read the postAgencies now sell "ChatGPT positioning" and GEO as their own line item. I break the service into parts using my own data from 21 domains: what overlaps with classic SEO, what is genuinely new, and how to recognize an honest offer.
GEO / AEO · service breakdown · offer checklist
Read the postSince May 2026, Lighthouse scores pages for AI agents (the Agentic Browsing category). I ran my own sites through the audit and break down what visibility in ChatGPT is really made of: how much classic SEO already handles, and what to add — robots.txt, structured data, llms.txt.
Lighthouse 13.4 · Agentic Browsing · llms.txt
Read the postHow I moved a custom furniture maker's website from shared hosting costing 2,000 PLN a year to a static site on AWS. Identical design, 110 pages, over ten thousand photos, and email that never stopped working.
2,000 PLN/yr → ~$0.70/mo
Read the postHow I built a panel that pulls data from three Google tools every night for all the domains of one furniture company and shows the path from a search impression to a quote request. With screens from the working panel.
GSC + GA4 + Ads · 7 domains · 1 login
Read the postWhat happens under the hood of an exam-prep platform: what's a static page and what's an application, why it runs on a single server, how AI grades essays against official exam criteria, and where the traffic comes from. With Search Console numbers.
7,600 Google clicks in 90 days · < $100/mo servers
Read the postHow I built two-way stock synchronization between an electric-motor store and Allegro, what broke along the way, and what an integration like this costs in a custom store.
every 3 minutes · 0 oversells since 2021
Read the postMatury Online, Smart-Copy and Smart-Edu share a single service that fetches and cleans web pages for AI models. How it works, what it costs, and why an answer with a cited source beats an answer from memory.
3 products · 1 service · ~$20/mo
Read the postContact
I handle the whole thing end to end: application, infrastructure, store and directory releases, maintenance. I usually reply the same day — ideally to something concrete, even if it's one paragraph and the question “can this be done cheaper?”.
